Depends why you're buying. If you're a long term investor then thinking about seasonality is reasonable. However, in these crazy times, many are buying exactly because the normal rules no longer seem to apply, and given that there could be a real SHTF scenario any minute, worrying about entry points seems a little superfluous. Imminence of risk influences the demand for insurance. It's a bit like the housing indices still using seasonal adjustments to the figures, up and down - totally irrelevant in the current circumstances IMO, given volume has collapsed.