I had the TV on yesterday afternoon while he was saying it live in a press conference. My assessment is that it's just a nice soundbite for TV rather than anything real. There's a Parliament seat up for election in Oldham on 13th January after the Labour MP's victory was annulled by a court and the results are going to be pored over by the British media as an assessment of the coalition government as a whole.
If they even had that conversation with the banks and building societies it would go;
David Cameron: Why have you upped your lending standards this much?
Bank: Because our old lending standards got us into lots of trouble, do you want to bail us out again or guarantee our loans?
DC: No
Bank: OK, keep the cheap funding going and you can make us the bad guys for 'Not lending enough'
DC: Fair enough, are we still on for lunch next Tuesday?
Shelter had a good press release today;
http://england.shelter.org.uk/news/january...r_home_on_cards
They did a poll in August and 6% of respondents had paid their mortgage or rent with a credit card at least once in the prior 12 months.