Property marketing websites

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This might be interesting to some here:

 

MARKETING TO PROPERTY INVESTORS - Six Websites

 

Property investors are a difficult group to define. Rational considerations like yield and capital growth potential certainly matter more to investors but latent motivations such as “telling your mates down the pub” still play a part.

At the top of the market, deals are done primarily through personal relationships, word of mouth and recommendation. Wealthy expats will often rely on the counsel of experts such as ShelterOffshore, for example.

 

However investors, like the majority of property buyers, research online. If you can persuade them to part with their contact details during their research, you can begin building a relationship and hopefully become their trusted adviser for overseas property purchases.

 

We speak to a number of industry figures to canvass their opinion on the best websites to use to generate investor leads:

 

Google

“Portals have had their day,” proclaims David Cox, Director of Property Frontiers, a man who employed a good in-house SEO. Although he concedes that he does use The Move Channel and a few other portals he says: “we get 80 to 90 percent of our leads from Google….exhibitions and print advertising are peripheral”. The lesson is clear: invest in search, it’s a proven way to reach property investors.

 

The Move Channel

Pay-per-performance portal The Move Channel has a dedicated investment sub-domain and investors can sign up to email alerts using criteria such as “high rental yield” and “100% financed”. Emerging market specialist Someplace Else started using property portals in December and are trialing a large number of sites. Marketing Manager Charlotte Williams says: “It’s early days but the most effective portal so far has been The Move Channel, generating over 90 leads.”

 

Escape Artist

Although not strictly an investment portal, US lifestyle and property site, Escape Artist achieves some excellent natural search positions on Google for phrases investors might search for, such as “real estate in Panama”. Escape Artist is an editorially rich and powerful site - it’s the only PR7 property portal we’ve come across. It is particularly strong in South and Central America as well as in the US and Canada. With an estimated database of 350,000 people, a subset of this will no doubt be professional investors. Being US-centric, it should also provide access to a different audience than the other sites in the list.

 

... the article continues - http://www.globaledge.co.uk/news/marketing...s-six-use-17943

 

these are also mentioned : Nubricks , Property Showrooms , Primelocation

 

Funnily enough, it is on a website called: GlobalEdge !

 

Have you thought of calling the new site: GlobalEdgeProperty ??