Guest ResourceHound Posted November 1, 2006 Report Share Posted November 1, 2006 Women seem to be ignored on GEI... and many businesses are succeeding, by asking women what they want: this article says so: NY Times article “The main difference is that women are beginning to understand their purchasing power,” she said. “They are now beginning to demand better treatment and have gotten their voice.” While there are some other valuable auto-buying sites for women, like Edmunds.com/women, Ms. DeVere said, AskPatty is different in that “it is from women by women, but more than that, AskPatty is heartfelt. It’s not just words and information.” / / THE same may be true in financial services. MassMutual, which recently introduced “Pearls of Wisdom,” a video-based financial seminar, and added a women’s page to its Web site, has taken the approach a step further. In August, it started a “Selling to Women” educational series to help its agents understand women’s expectations and needs. “When it comes to financial advisers, women will share the most intimate details of their lives,” said Susan W. Sweetser, second vice president of the women’s markets department at MassMutual. “Women don’t just buy based on information; they buy based on emotions, coupled with the facts.” Link to comment Share on other sites More sharing options...
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