FOUR Stock Tips - just for Fun

[drbubb]

FOUR Stock Tips (was 3) - Just for Fun

Been talking about these two, with a friend, new to stock investing...

DHX Media -vs- SWN/ Southwestern Energy ... 5-yrs / Last: $1.50 : x1.61: $. 2.42

Compare Prices

Date == : - DHX- : x ratio - SWN- : - USO-: s/uso :  NGx100: s/ngas: - BTU- : -Mimi-:
10/14/14 : $ 7.90 : x4.19: $33.10 : $30.85 : 107.% : $11.50:  288.% :  - n/a - :
12/31/15 : $ 8.48 : x.838: $  7.11  : $11.00 : 64.6% : $ 4.94 :  144.% :  - n/a - :
12/30/16 : $ 7.06 : x1.53: $10.82 : $11.72 :  92.3% : $ 5.48 :  197.% :  - n/a - :
12/29/17 : $ 4.50 : x1.24: $  5.58 : $12.01 : 46.5% : $  3.41 :  164.% : $39.37:  - n/a - :
12/31/18 : $2.24 : x1.52: $  3.41  : $  9.66 : 35.3% : $. 3.51 :  97.2% : $30.48:  - n/a - :
2019Low : $1.34 : x1.16: $ 1.56.  : $  9.23 :  16.9% : $ 2.08 :  75.0% : $  8.65: $0.295 :
12/18/19 : $1.50 : x1.61: $. 2.42 : $12.78 :  18.9% : $ 2.16 :  112.% : $  9.65: $0.330 :
====

Add: MIMI.v & BTU ... from. 1/2016 : 6/2017 : YTD: 10d/  MIMI: 0.30. BTU: $ 9.04

: 6/2017 : 10d/

: 10d/  DHX.t: $1.50, Mimi.v: $0.30, SWN: $2.30, BTU: $9.04

====

QUESTIONS were asked ....

1. Please show me 5- 10 year stock charts on both. (see above)
2. Why have prices fallen so far?
3. Are these companies profitable?
4. What might cause them to turnaround?
5. Why do you prefer one to the other now?
6. What happens if the one I choose goes down?
7. What happens if the one I choose goes up?
THIS might be enough for you to make a decision
THEN, think whether you might want to ask you son’s help in looking at the Snoopy trailer

 

[drbubb]

2. Why have prices fallen so far?
3. Are these companies profitable?
4. What might cause them to turnaround?

===

SWN dropped because of Weak Oil & Gas prices, and Energy stocks going out of favor

Date == : - DHX- : x ratio - SWN- : - USO-: s/uso :  NGx100: s/ngas :
12/18/19 : $1.50 : x1.61: $.2.42: $12.78 :  18.9% : $02.16 :   112.% :

SWN -vs- USO (US Oil etf) and NGAS (Natural Gas etf, traded in UK) ... update: fr.1/2016: 12/18/19 : $1.50 : x1.61: $.2.42

: from.1/2016: 12/18/19; SWN: $.2.42

In fact, SWN was still profitable...

[drbubb]

Mimi's Rock, Dr Tobias - MIMI.v

"Mimi's Rock Corp. operates an online dietary supplement and wellness company, with the primary brand being delivered as Dr. Tobias....

"Dr. Tobias brand, owned by Mimi’s Rock, sales have grown at a compound annual rate of over 30%..."

Dr Tobias Omega 3 Fish Oil Triple Strength, 2,000mg, Burpless, Non-GMO, NSF-Certified, 180 Counts

PREMIUM QUALITY* & TRIPLE STRENGTH: 2,000 mg of fish oil delivering 1,400 mg of Omega-3's (800 mg EPA, 600 mg DHA) per serving.

Our fish oil only comes from fresh, wild-caught fish, not farm-raised, so you get up to 3 times more Omega 3 fatty acids in every serving. This oil is then refined using a process called molecular distillation. We do it quickly, at the lowest possible temperature, to preserve the purity of every drop. Every capsule has the perfect ratio of EPA to DHA, which work together to help your body absorb Omega 3, so you get the most out of every dose. Finally, we use a special coating on every capsule so they won't dissolve too soon. That means all the benefits of fish oil, without the fishy aftertaste.

2 Ratings / 2 Answered Questions

 

More Food Supplement from No brands. Free Shipping

 

₱2,995.00 / Php 50.50 = $59 for 180 count = $0.33 per capsule

Compare:
Neo Rhythm, Omega 3 : 1650 mg. : P 1590 / 50.50= $32.67 / 120= $0.272 per capsule
Solgar Omega 3 “concentrate”.     : P 1999 / 50.50= $39.58 / 240= $0.165 per capsule
====

Stock: MIMI.v / Mimi's Rock, Dr Tobias ... update / Last: $0.30 - Book Value: $0.41 - so 73%

Mimi's Rock Corp. (formerly Commerce Acquisition Corp.) is an online dietary supplement and wellness company operating under the Dr. Tobias brand. The brand features over 30 products including the top selling colon cleansing product and the No. 1 selling Omega 3 Fish Oil on Amazon. The Company currently serves customers in the United States and has rapid growth plans to expand into other markets.

> website: http://www.mimisrock.com/#/

Shares Issued	: 49,559,337 x $0.30= C$14.8 M / now: 52.76M x $0.30= C$15.8 M Mkt.Cap + 10M debt= $26M /6M Est. = 4.3 EV/ Ebitda
	50 M shs x $0.41BV = $20.5 M Book Value

Date ET	Symbol	Price	Type	Headline
2019-12-16 12:35	C:MIMI	0.34	News Release	Mimi's Rock releases Dr. Tobias supplements in U.S.
2019-12-13 14:44	C:MIMI	0.38	News Release	Mimi's Rock closes acquisition of two companies
2019-11-28 16:22	C:MIMI	0.48	News Release	Mimi's Rock loses $243,156 in Q3 2019
2019-11-28 16:17	C:MIMI	0.48	SEDAR Interim Financial Statements	SEDAR Interim Financial Statements
2019-11-28 16:17	C:MIMI	0.48	SEDAR MD & A	SEDAR MD & A
2019-11-27 16:12	C:MIMI	0.48	News Release	Mimi's Rock to buy back up to 3.02 million shares

==

Results of Operations

For the three months ended September 30, 2019, the Company incurred a net loss of $243,156 compared to a net loss of $759,537 for the three months ended September 30, 2018. For the three months ended September 30, 2019, EBITDA was $626,540, compared to EBITDA of $216,887 for the three months ended September 30, 2018. Adjusted EBITDA, which excludes non-cash share based compensation expense, investment income, listing expenses and acquisition costs, was $902,776, compared to Adjusted EBITDA of $1,530,973 for the same period in the prior year. For the nine months ended September 30, 2019, the Company incurred a net loss of $1,091,290 ($0.03 per share), compared to a net loss of $759,537 ($0.05 per share) for the nine month period ended September 30, 2018. EBITDA for the nine months ended September 30, 2019 was $2,184,461, compared to $216,887 EBITDA for the same period in the prior year. Adjusted EBITDA was $3,603,413 for the nine months ended September 30, 2019, compared to $1,530,973 for the same period in 2018.

Mimi's Rock closes acquisition of two companies

2019-12-13 / Mr. Dave Kohler reports

MIMI'S ROCK CORP. CLOSES ACQUISITION OF ALL NATURAL ADVICE AND MARITIME NATURALS, RESTRUCTURES SENIOR CREDIT FACILITIES

Mimi's Rock Corp. has completed its previously announced acquisition of All Natural Advice Ltd. and Maritime Naturals Ltd. by way of a share purchase transaction. Combined, the acquired businesses generated approximately $5.5-million of revenue and $1.6-million of EBITDA (earnings before interest, taxes, depreciation and amortization) over the past 12 months, with consolidated revenue growing 29 per cent year over year and EBITDA growth of 109 per cent on a year-over-year basis. In connection with the transaction, the company has renegotiated its senior credit facility, providing cash for the acquisition while reducing borrowing costs.

"This acquisition is not only immediately accretive, it is also an excellent strategic fit for Mimi's Rock Corp. All Natural Advice has business in several European countries which were future target markets for us. This allows us to accelerate our strategy," commented Dave Kohler, chief executive officer of Mimi's Rock.

The purchase price was satisfied by: (i) payment, in aggregate, of approximately $5.5-million in cash; (ii) the issuance of an aggregate of 3,203,048 common shares in the capital of Mimi's Rock, 75 per cent of which will remain still subject to escrow; and (iii) the assumption of a loan from the vendors in the amount of approximately $2-million, which loan is to be repaid within 12 months of closing. The cash portion of the purchase price is paid with a combination of cash on hand and additional borrowings under the company's long-term debt facility with Bank of Nova Scotia, the terms of which were amended and restated on Dec. 13, 2019.

All Natural and Maritime Naturals currently offer products in Germany, Italy, the United Kingdom and Australia, giving Mimi's Rock immediate access to these markets. The company believes that their products will allow Mimi's Rock to offer 45 additional SKUs to its already impressive basket of products by offering: anti-aging organic skin care products; all-natural masks and scrubs; acne blemish treatments; and beard oils.

Senior debt refinancing

On Dec. 13, 2019, the company modified its secured debt facility, as originally entered into on July 6, 2018. The revised facility matures on Dec. 13, 2022, and provides for a $16,632,000 term loan that is repayable over four years, initially at the Canadian Bankers' Acceptance rate plus 3 per cent, or approximately 4.95 per cent effective rate, with quarterly payments of principal and interest beginning March, 2020...

*Omega 3 Capsule RATINGS > https://www.mygenefood.com/find-best-omega-3-fish-oil-supplements/

[drbubb]

MIMI's Background

DTI GmbH
On July 13, 2018, the Company, through its subsidiary MRG, acquired all outstanding shares of DTI, a German limited liability company engaged in the business of marketing and selling nutraceuticals and nutritional supplements.
Pursuant to the acquisition, we acquired all rights to the Dr. Tobias brand and product line including information and materials required to continue marketing and selling the products, as well as certain tangible assets including cash, trade receivables, prepaid expenses, equipment and inventory and certain liabilities including trade payables. Total consideration for the acquisition was $29,818,511 funded primarily from cash and including consideration in the form of stock options in the Company...

The Company reported a net loss for the three and nine months ended September 30, 2019 primarily due to one-time costs related to its reverse takeover and public listing expenses as part of the Qualifying Transaction completed in May 2019, as well as non-cash share-based compensation expense. Tax expense in the nine month period was also higher than normal due to derecognition of tax loss carryforwards in Germany as a result of the reverse acquisition.

Revenues for the three months ended September 30, 2019 were $8,755,114 compared to revenues of $8,522,950 for the three month period ended September 30, 2018. Revenues represent sales of nutraceutical products in the U.S. market. Gross margin for the three months ended September 30, 2019 was $6,114,962 (70%) compared to $5,553,930 (65%) for the three month period ended September 30, 2018. Gross margin ratios have improved over the comparative period as the Company works with its supplier to obtain better pricing and efficiencies. Revenues were $27,692,245 for the nine months ended September 30, 2019 compared to revenues of $8,522,950 for the nine months ended September 30, 2018.

> PDF : http://www.mimisrock.com/assets/reports/MRC_Q3_2019_Report.pdf

Corporate Overview

Mimi's Rock is a diverse, global group of health and business professionals dedicated to offering a wide selection of wellness products that we are proud to stand behind. Mimi's Rock was founded to build a significant growth platform in the consumer healthcare space. The acquisition of Dr. Tobias provides Mimi's Rock with an initial, large consumer health product portfolio with over 30 branded products in the vitamin, health supplements, and wellness categoies. We are committed to exceed our customers' expectations, while aiding them in improving their overall wellness. We want to make it ways for them to achieve what they believe to be possible.

[drbubb]

INTERVIEWS

Planning a Global expansion... into Canada, etc - 30-odd supplements

Mimi's Rock (CVE: MIMI) on Future Initiatives within the Supplement Industry

Were only US based, and are now rolling out globally*

Our Omega3 capsules are popular and "Desolve lower in the digestive track than other supplements

"We are cash flow positive... and profitable".

(well almost. haha): "reported a net loss for the three and nine months ended September 30, 2019 primarily due to one-time costs related to its reverse takeover and public listing expense"

/ 2 / June 2019 interview

Mimi's Rock Has a Top-Selling Product on Amazon.com: CEO

"Top selling Fish Oil on Amazon"

=====

*Mimi's Rock Corp. Closes Acquisition of All Natural Advice and Maritime Naturals, Restructures Senior Credit Facilities

Dec. 13, 2019 /CNW/ - Mimi's Rock Corp. ("Mimi's Rock" or the "Company") (TSXV:MIMI) is pleased to announce the successful completion of its previously-announced acquisition of All Natural Advice Ltd. ("All Natural") and Maritime Naturals Ltd. ("Maritime Naturals") by way of a share purchase transaction. Combined, the acquired businesses generated approximately $5.5 million of revenue and $1.6 million of EBITDA over the past twelve months, with consolidated revenue growing 29% year over year and EBITDA growth of 109% on a year over year basis. In connection with the transaction, the Company has renegotiated its senior credit facility, providing cash for the acquisition while reducing borrowing costs.

"This acquisition is not only immediately accretive, it is also an excellent strategic fit for Mimi's Rock Corp.  All Natural Advice has business in several European countries which were future target markets for us.  This allows us to accelerate our strategy" said Dave Kohler, CEO of Mimi's Rock.

The purchase price was satisfied by (i) payment, in aggregate, of approximately $5.5 million in cash, (ii) the issuance of an aggregate of 3,203,048 common shares in the capital of Mimi's Rock, 75% of which will remain still subject to escrow, and (iii) the assumption of a loan from the vendors in the amount of approximately $2 million, which loan is to be repaid within 12 months of closing. The cash portion of the purchase price is paid with a combination of cash on hand and additional borrowings under the Company's long-term debt facility with the Bank of Nova Scotia, the terms of which was amended and restated on December 13, 2019.

All Natural and Maritime Naturals currently offer products in Germany, Italy, UK and Australia, giving Mimi's Rock immediate access to these markets. The Company believes that their products will allow Mimi's Rock to offer 45 additional SKUs to its already impressive basket of products by offering anti-ageing organic skincare products, all-natural masks & scrubs, acne blemish treatments, beard oils and more...

> more: https://www.ldmicro.com/profile/mimi.v/news/7071388848803464

Sept 5 (Reuters) - Mimi's Rock Corp:

* MIMI'S ROCK CORP. TO ACQUIRE TOP SELLING BEAUTY BRANDS ALL NATURAL ADVICE AND MARITIME NATURALS

* MIMI'S ROCK CORP - ENTERED INTO BINDING AGREEMENTS TO ACQUIRE TWO ADDITIONAL BUSINESSES, NAMELY ALL NATURAL ADVICE LTD. AND MARITIME NATURALS LTD.

* MIMI'S ROCK - TO ACQUIRE SHARES OF EACH OF ALL NATURAL AND MARITIME NATURALS FOR AN AGGREGATE PURCHASE PRICE OF $9.6 MILLION

* MIMI'S ROCK - CASH PORTION OF PURCHASE PRICE EXPECTED TO BE PAID FROM COMBINATION OF CASH ON HAND

* MIMI'S ROCK - CASH PORTION OF PURCHASE PRICE ALSO EXPECTED TO BE PAID FROM ADDITIONAL BORROWINGS UNDER MODIFICATION OF CO'S LONG TERM DEBT FACILITIES Source text for Eikon: Further company coverage:

> WEBSITE: https://www.allnaturaladvice.com/

[drbubb]

MIMI stock Comment

Mimi's Rock Corp. markets and distributes dietary supplements, vitamins, and other wellness products through an online channel in the United States.

Rewards

Revenue is forecast to grow 15.29% per year

Risk Analysis

Currently unprofitable and not forecast to become profitable over the next 3 years

Highly volatile share price over past 3 months

Less than 3 years of financial data is available

Does not have a meaningful market cap (CA$16M)

[drbubb]

MIMI's ROCK - may be breaking out, at last (but more volume than 70k shares is needed)

MIMI ... update / Last : 0.38 +0.05 ... + with WILD: $1.22 -0.07 : 2-yr: from Nov.2019 : Ratio: m/w: 31.1%

with WILD: $1.22 -0.07 : 2-yr: from Nov.2019 #2: rev : Ratio: m/w: 31.1%

RATIO
xx

Comments:

xx

[drbubb]

MIMI did breakout, and traded up to 0.49 close. Just before earnings were released...

2020-06-04 19:15

C:MIMI

0.49

News Release

Mimi's Rock loses $3.55-million in 2019

EXCERPTS : MIMI Loses $3.55-million in 2019

"The latter half of 2019 was challenging, as Amazon sellers met with significant changes within the platform. Frankly, we hit some "speed bumps" in Q3 and Q4, although I am pleased to announce that our team was responsive and effective in rapidly adapting and instituting a new approach. By Q1 2020, we began seeing the benefit of our operational adjustments. Further, the team's impressive performance in integrating the All Natural Advice and Maritime Naturals lines, as well as reacting to the increased demands resulting from the COVID-19 pandemic, resulted in a strong Q1 and an improved financial outlook for 2020, of which we are very proud. We continue to launch new products and enter into new geographic jurisdictions each and every quarter, with improved efficiencies and operational performance. Our belief in the building of an online focused health products platform is well aligned with the current and future purchasing practices in the global marketplace. We see these recent events as driving even more consumers away from "bricks-and-mortar" retail and towards e-commerce, and we believe that our positioning and deeper understanding of the e-commerce world will allow us to continue to develop as a leader in in the new economy" said David Kohler, CEO.

Outlook for Q1 2020

The Company is establishing its initial outlook for fiscal 2020 and anticipates reported Q1 2020 results to be in the following range:

• Expected Q1 2020 revenue of $10.3M - $10.6M
• Expected Q1 2020 adjusted EBITDA of $1.2M - $1.4M

Results in this range would represent an increase in revenue of 33% to 37% over Q4 2019 and would represent the highest quarterly revenue level to date. While approximately half of this increase is from the newly acquired skin care businesses, the Dr Tobias brand also experienced a strong recovery in the first quarter of 2020. Management has implemented a new advertising strategy, streamlined processes and is focused on new market growth for the balance of 2020.

. . .

Results of Operations for the Year Ended December 31, 2019

For the year ended December 31, 2019, the Company incurred a net loss of $3,551,010 ($0.10 per share), compared to a net loss of $945,101 ($0.06 per share) for the year ended December 31, 2018. EBITDA for the year ended December 31, 2019 was $828,758, compared to $897,042 for the year ended 2018. adjusted EBITDA, which adds back (deducts) non-cash stock based compensation, investment income, acquisition costs and listing expenses, was $2,382,898 for the year ended December 31, 2019, compared to adjusted EBITDA of $2,736,093 for the year ended December 31, 2018.

Revenues and Gross Margin

Revenues were $35,409,072 for the year ended December 31, 2019 compared to revenues of $17,754,166 for the year ended December 31, 2018...

Despite increasing advertising spend, sales continued to decline through Q4 2019.

Fourth quarter 2019 results reflected the full impact of the decline, as revenues were $7,716,827 for the three months ended December 31, 2019 compared to revenues of $9,231,216 for the three months ended December 31, 2018.

Management has made significant changes to its marketing strategy. While customer loyalty remained strong throughout 2019, new customer acquisition became increasingly difficult. The Dr Tobias brand began to see many new competitors emerge in mid-late 2019. As a result, costs to direct customer traffic began to get more expensive and less effective...

made a decision to terminate its relationship with its advertising partner. These changes seem to have made an impact in the period since year end.

As a result, sales and revenues have recovered in the period since December 31, 2019 to levels similar to those in Q2 2019 and prior. Sales from its own e-commerce site, drtobias.com, as well through additional online retail outlets continued to grow, however, a majority of sales of Dr Tobias products are generated through the Amazon.com sales channel in the United States.

Gross margin for the year ended December 31, 2019 was $24,759,327 (70%) compared to $11,963,253 (67%) for the year ended December 31, 2018. Since the acquisition of DTI, the Company has been able to improve efficiency and obtain better pricing from its supplier. Gross margin ratios have improved over the comparative period as a result.

. . . The Company incurred selling and marketing expenses of $16,908,419, or 47.8% of revenue, for the year ended December 31, 2019, compared to $7,314,329, or approximately 41.2% of revenue, for the year ended December 31, 2018. Sales and marketing expenses for the period consist primarily of fulfillment costs related to delivering products to customers, direct online advertising placements, costs related to marketing the Dr. Tobias brand and other promotional and awareness initiatives. In the fourth quarter of 2019, the Company incurred selling and marketing expenses of $4,867,462, or 63.1% of revenue, compared to $4,013,384, or approximately 41.2% of revenue, for the fourth quarter of 2018.

General and Administrative Expense

General and administrative expenses for the year ended December 31, 2019 were $5,468,010, or 15.4% of revenue, compared to $1,912,831, for the year ended 2018, representing 10.8% of revenue. General and administrative expenses consist primarily of salaries and benefits, professional fees, occupancy costs and insurance. General and administrative expenses in the 2019 period are higher than the same period in 2018 primarily due to due a full year of operations of the Dr Tobias business as well as higher overall staff levels due to considerably more operational activity. General and administrative expenses were higher than considered typical in 2019, primarily due to certain one-time legal costs, as well as some employee relocation expenses.

[drbubb]

DHX, SWN, MIMI.v & BTU ... from. 1/2016 : 6/2017 : YTD: 10d/  DHX: $2.44. SWN: $2.48, MIMI: 0.40. BTU: $ 3.86

[drbubb]

MIMI's BIG DEBTS !

MIMI share price:  update:

 

MIMI has taken on a shocking amount of debt - seemingly from acquisitions

Current portion of debt note 9 ;  6/30/21: $ 13,627,699  previous:  6,170,033

They now have a JUNK balance sheet, loaded up with Intangibles and Goodwill

And over 52 Million shares outstanding,  so Q2 earnings of over $500K, is only 1 cent of EPS

> Financials:  https://mimisrock.com/mimi_investors/

[webmaster]

Buyer: FTLF / FitLife Brands: Last: $22.15,  PER: 25.3x, Yield: n/a

FITLIFE COMPLETES PREVIOUSLY ANNOUNCED ACQUISITION OF MIMI'S ROCK

TORONTO, February 28, 2023

TORONTO , Feb. 28, 2023 /CNW/ – Mimi’s Rock Corp. (TSXV: MIMI) (” MRC ” or the “Corporation “) is pleased to announce the successful completion of its previously-announced statutory plan of arrangement under the provisions of the Business Corporations Act ( Ontario ) (the ” Arrangement “) involving FitLife Brands, Inc. (” Parent “) and its wholly-owned subsidiary, 1000374984 Ontario Inc. (the ” Purchaser ” and, together with the Parent, the ” FitLife “).

Pursuant to the Arrangement, among other things, the Purchaser acquired all of the issued and outstanding common shares of the Corporation (the ” Common Shares “). The Arrangement became effective at 12:01 a.m. ( Toronto time) on February 28, 2023 (the ” Effective Time “), resulting in MRC becoming a wholly-owned subsidiary of the Purchaser.

Dayton Judd , CEO of FitLife commented, “We are excited to welcome Mimi’s Rock to the FitLife family.  We look forward to working closely with the talented team at Mimi’s Rock to help drive further growth and profitability for their brands.”

Under the terms of the Arrangement, each former shareholder of MRC is entitled to receive a cash consideration of $0.17 per Common Share (the ” Cash Consideration “). Further, under the Arrangement, all options to acquire Common Shares outstanding immediately prior to the Effective Time have been accelerated and cancelled in accordance with their terms.